02 / Housing sales journey
NANDO MAULANA — SYSTEM & CREATIVE BUILDER
I turn messy work into clear, working systems.
From internal operation tools to sales platforms and experimental products, I design the structure behind work that needs to move.
00 / Design philosophy
A visual is only the surface.
The real work begins when information, people, decisions, and execution need to move together.
01 / Flagship system
ADF System
An internal request, asset, and project-management workspace built to turn scattered creative operations into one usable flow.
One entry point / 01
Request intake
Requests from different brands enter one structured brief instead of disappearing across chat threads.
Brand · request type · deadline · references · owner02—06 / Selected systems & websites
Digital work with a reason to exist.
Product systems lead the portfolio, supported by a focused Khabila Kitchen website view.
08—09 / Digital playground
Experiments that expand the system.
Playful products and spatial interaction stay in the portfolio as evidence of range—not as decoration around the core work.
08 / Mobile product experiment
GakNyampe
A deliberately absurd digital-treat experience where playful characters, fake delivery chaos, and product mechanics form one mobile world.09 / 3D browser game experiment
Neon Chaos
A browser-based action experiment combining procedural 3D, physics, interface feedback, and desktop controls in one self-contained game engine.10 / About & approach
Design judgment in front.
System logic behind it.
I connect visual design, product thinking, workflow logic, frontend prototyping, AI-assisted execution, and business context. The interface stays clear because the complexity has already been structured.
Observe the friction
Start with what is slow, scattered, repetitive, or difficult to explain—not with a predetermined interface.
Structure the logic
Map the people, information, states, decisions, and handoffs that must move together.
Build the usable layer
Turn the logic into a clear interface and a working prototype that can be reviewed in context.
Learn from the outcome
Use real behavior and results to refine the system instead of protecting the first idea.
Built with intent
Direction, judgment, validation, and the final decision stay human-led from first structure to working interface.VISUAL DESIGNPRODUCT THINKINGWORKFLOW LOGICFRONTEND PROTOTYPING
11 / Selected collaborations
Have a workflow that should work better?
I’m interested in systems, digital products, and selected creative collaborations where clearer structure creates real value.