I turn messy
work into clear, working systems.

From internal operation tools to sales platforms and experimental products, I design the structure behind work that needs to move.

Explore systems

Based in IndonesiaDesign × Product × SystemsAvailable for selected collaborations

ADF System

One entry point / 01

Request intake

Requests from different brands enter one structured brief instead of disappearing across chat threads.

Brand · request type · deadline · references · owner

Digital work with a reason to exist.

Product systems lead the portfolio, supported by a focused Khabila Kitchen website view.

02 / Housing sales journey

Rumah Subsidi

A focused property-sales experience connecting campaign traffic, housing information, qualification, admin work, and a structured sales handoff.

03 / Opportunity intelligence workspace

INTOS

An opportunity intelligence workspace for turning signals, assumptions, experiments, and decisions into a visible trail.

04 / Mobile-first jastip system

Zeemy

A customer and admin experience for publishing available products, estimating jastip costs, and managing orders from selection through delivery.

05 / Creative direction & execution practice

KreavityWorks

A creative practice translating campaign objectives into structured visual systems across commerce and digital channels.

06 / Food and franchise website

Khabila Kitchen

A food and franchise website built around product appetite, menu clarity, and a direct commercial journey.

Experiments that expand the system.

Playful products and spatial interaction stay in the portfolio as evidence of range—not as decoration around the core work.

08 / Mobile product experiment

GakNyampe

A deliberately absurd digital-treat experience where playful characters, fake delivery chaos, and product mechanics form one mobile world.

09 / 3D browser game experiment

Neon Chaos

A browser-based action experiment combining procedural 3D, physics, interface feedback, and desktop controls in one self-contained game engine.

Design judgment in front.System logic behind it.

I connect visual design, product thinking, workflow logic, frontend prototyping, AI-assisted execution, and business context. The interface stays clear because the complexity has already been structured.

Observe the friction

Start with what is slow, scattered, repetitive, or difficult to explain—not with a predetermined interface.

Structure the logic

Map the people, information, states, decisions, and handoffs that must move together.

Build the usable layer

Turn the logic into a clear interface and a working prototype that can be reviewed in context.

Learn from the outcome

Use real behavior and results to refine the system instead of protecting the first idea.

Built with intent

Direction, judgment, validation, and the final decision stay human-led from first structure to working interface.

VISUAL DESIGNPRODUCT THINKINGWORKFLOW LOGICFRONTEND PROTOTYPING

Have a workflow that should work better?

I’m interested in systems, digital products, and selected creative collaborations where clearer structure creates real value.

View selected work

I turn messy work into clear, working systems.